— CLIENT
Tiger Beer
— PROJECT
The Brewery
— ROLE
Art Direction
— AGENCY
LePub APAC
Explaining what makes a great beer often results in generic, forgettable stories — but Tiger Beer’s history is anything but ordinary. Since 1932, the brand has embodied unstoppable boldness, thriving as a beer that was never expected to exist in the tropics.
From the opening frame, the film makes it clear: this is not a typical beer commercial. Designed to entertain a new generation, it blends past and present aesthetics, creating a fresh visual style while highlighting Tiger’s brewing process in an unexpected way.
Set inside a playful and unconventional Tiger Brewery, and powered by the iconic “Eye of the Tiger” track, the story follows a uniquely stylish Quality Assurance character — someone who brings swagger, attitude and entertainment to every step of the journey.
