William Watters

The Mitsubishi L200 Triton Savana is more than a pickup truck — it is a trusted tool built to face the unpredictable. Made for those who trade asphalt for dirt and seek the silence of nights deep in the wild, it carries the spirit of resilience in every detail. And now, that spirit lives in its key.


Mitsubishi presents: the Survival Key. More than a way to start the engine, it stands by the driver in the simple rituals of life outdoors — cutting rope, opening bottles and cans, and solving whatever the trail demands under the glow of a campfire.



— CLIENT

Mitsubishi


— PROJECT

Survival Key


— ROLE

Art Direction


— AGENCY

Africa Creative

Forged to introduce the legendary 2014 Savana Triton Special Edition — limited to only 200 units and created to celebrate 20 years of the Mitsubishi Motorsports rally — the Survival Key inherits the same untamed spirit as the machine it represents. A rare edition defined by unique design, true off-road capability, and the raw strength that turned the Savana into a landmark of the trails.


More than a promotion, it is an ally for the harshest journeys — transforming something that was always the same into something essential.


Mitsubishi Savana Survival Key. 

The first key to carry the soul of a vehicle.